Compound Genetics named Brand of the Year - High Times 2022
By Benjamin M. Adams, Jimi Devine, Ellen Holland, and Ashley Kern
Brand-building is big business, particularly in cannabis where customer loyalty reigns supreme when it comes to success. Whether it was in making new types of cannabis, growing quality flowers, or crafting terpy and potent concentrates and delicious edibles, here are our picks of some of the brands that defined 2022.
Compound Genetics went into 2022 riding on a high and just kept on sailing along. Massive seed drops and a variety of people taking home trophies all over North America with their gear are seemingly commonplace for them at this point, but it’s still impressive.
We’ve had a front-row seat to their breeding efforts since the move to San Francisco a few years ago and then the eventual partnership with Node Labs where they phenohunt and stress test the new gear to make sure it’s commercially viable. From that work we’ve seen names like Jokerz, Red Bullz, and Pave explode onto the scene.
“2022 has been a year of adapting to my surroundings, opportunities, and adversities,” founder Chris Lynch says. “High levels of success bring new challenges that constantly test your ability to perform and stay consistent. I’m grateful for where I am in this industry and what I’ve achieved with Compound Genetics. Being in my position is something I take seriously, it’s a unique responsibility that’s driven by my passion for quality. I’m excited for the next chapters with this special plant and where they take me.”
Don’t expect anything to slow down in the near future. This year for The Emerald Cup Compound is releasing the Jokerz line. The pairing of Jet Fuel Gelato and White Runtz was one of the strains that Compound used to launch their flower line earlier this year. The community is thirsty for a new round of crosses from it.
It’s also fair to expect Compound’s international profile to continue to build. There are a few factors contributing to that including their collaboration efforts with Green House Seed Co. and their partnership with Paradise Seeds to facilitate European distribution.
As for what strains to keep an eye on, we saw a phenotype of Apples & Bananas x Pave that was batshit heat, but we’re sure you can expect a few more than that in 2023. -JD